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Inner Mongolia Yili Industrial Group Co., Ltd.

 

      Flagship of China’s Dairy Industry
      Inner Mongolia Yili Industrial Group Co., Ltd. is a dairy enterprise with spirit of innovation and social responsibility. It is the only one of Chinese enterprises which supplies dairy products for the Olympics.
      Yili Group was founded in 1993. Under Yili Group there are five divisions：liquid milk, ice cream, milk powder, yoghurt and raw milk. More than 1,000 series of Yili brand products, such as: popsicle, ice cream, milk powder, milked tea powder, asepsis milk, yoghurt, and cheese are made by 130 affiliated enterprises of Yili Group. In course

of the 15 years’ development, Yili has always been devoting toproducing 100% safe and 100% healthy dairy products, and spreading concept of nutrition and health for Chinese. Meanwhile, Yili has been serving for the consumers’ health and happy life according to the highest worldwide production standards.
      As the leading enterprise of dairy industry, Yili takes developing China's dairy industry as its mission. After taking the lead completion of the industrial upgrade, Yili began to devote to promoting China’s dairy industry development transfer from “quicker and better” to “better and quicker”.
      The latest authority data shows that, Yili Group, as an Olympic enterprise its brand value has surged from last year's 16.729 billion RMB to 20.135 billion RMB, the fourth time elected as the first in dairy industry. It means that Yili Group, as the industrial leading company, has absolute advantages in influencing economy、technology、culture and society.

      Sustainable and Steady Development Trend
      From 2003 until now, Yili Group has always been leading China’s dairy with strong strength, and has become the industrial representative of sustainable development with its steady growing trend.
      Till now, Yili brand popsicle and ice cream have remained the highest output and sales in China for 13 years, and UHT milk run first consecutive years in production and sales. Apart from that, since 2005, the production and sales of Yili milk powder and milked tea powder have been keeping first in China.
      In the first half of 2008, Yili Group reached 11.511 billion RMB in main business income, increased by 23.06% comparing with same period of last year. The high-tech and high-additional-value products including milk powder, yogurt and cold drinks have continually showed strong increasing trend in 2008. Among them, the sales income of milk powder was 2.138 billion RMB, increased by 64.94%, the “Olympic Products” Low-lactose Nutrition Milk increased by over 30 times, and the Classic Milk increased by 150% comparing with the same period of last year.

      Maintaining Olympic Quality
      In November 2005, Yili successfully passed international toughest inspection, winning the first China’s food brand to sponsor Olympics, and also the only one to supply milk products for Olympic, which is the top honor in China’s diary industry.
      So far, Yili Group owns 200 quality livestock farms with over 2 million of superior-breed cows under its control, which makes further assurance for the supply of high-quality raw milk.

       To strictly monitor the production process, Yili took the lead in creating the all-process, all-directional, and all-staff “Three-A ”quality management system. Meanwhile, Yili also took the lead in the production process to use the international advanced technology of UHT and aseptic filling, to ensure the products safe and healthy.
      At the same time, Yili has been promoting the quality standard through technology innovation. At present, Yili owns the only dairy research center and the only information platform for dairy patents in China, which researches and develops hundreds of new breeds every year.

      The Outstanding Enterprise Citizen
      Yili promised to be a responsible enterprise citizen. During more than ten years’ development, Yili has always taken the social responsibility as its foundation, and adhering to the development concept of “Foundation development is superior to develop speed, prosperity of industry is better than individual glory, social value is more important than company wealth”. Depending on its good management, harmonious coexistence with environment, and Multi-win-win with society, Yili promoted the permeation of enterprise citizen concept in China business circle. Until the end of 2007, Yili had three times in a row won the “Best Enterprise Citizen”, and set up the new responsibility example for Chinese business circle. Up to 2008, Yili Group has accumulatively paid taxes over 7 billion RMB. Meanwhile, Yili successively launched many large-scale social commonweal activities such as “Sunny Love Full of Tibet”, “Love illuminates way Home” and so on, accumulatively investing 6 hundred million for the public service. Moreover, Yili provided over 320 hundred million funds for the cow-raisers and nearly 2 billion funds for the farmers to buy cows. With help of Yili Group, 5 million cow-raisers have become rich.
      After the Sichuan Wenchuan earthquake happened in May 12, 2008, Yili donated 13 million RMB through various channels to the disaster area, and actively participated in the rebuilding work after the earthquake. Yili continually carries out its “Healthy China” Project, and is long-term dedicated to promote the healthy development of “community, youth and environment” to realize the harmonious communion of healthy culture and healthy life. In 2008, this project will begin with two public-spirited activities, “Sunny Community Public Welfare Dream” and “Sunny Soul Care Action”. Through which Yili will continuously pay attention to the psychological healthy of youth in Sichuan earthquake disaster area, and sincerely help the community members’ Olympic dreams come true.

      Future Goal of “Made in China”
      Facing the challenge of global economic integration, Yili proposed the strategy of “using the global resources to make China's market” and the development hope of fostering a world-level Brand:
      By 2010, fully carry on international operating strategy, accomplish highest market share, most famous brand, and with highest reputation and customer loyalty in Chinese diary industry. By 2010, become one of the top 20 enterprises in world dairy industry.
      By 2015, become one of the top 10 enterprises in world dairy industry, one of the competitive dairy Groups in the world.